I loved Michael Johnson‘s introduction to Second Life – a rare combination of a medium and a message: voices from the latest SL Community Conference held last August in SF, enriched with Johnson’s narration and musical intermezzos – all packed into lovely 9 minutes’ podcast.
In this unique occasion, the medium was indeed a massage.
In the conversations that are managing the informational markets of which we’re all part of, companies, bloggers and podcasters are all fighting for attention. Consequently, anyone who wishes to participate in these conversations, must understand and adopt marketing techniques. Marketing is no longer the luxury (or rather the concern) of large corporations, but a craft that anyone has to master, just like the rhetoric of old times.
This is to say that Michael Johnson’s This American (Second) Life is one of the finest marketing examples that I have encountered in a long time.
This American (Second) Life: Community Conference in San Francisco, 08:56 min, Aug 24th, 2006
Original Podlink: This American (Second) Life: Community Conference in San Francisco