Archive for the ‘Second Life’ Category

Lovely 9: An Introduction to Second Life

September 12, 2006

I loved Michael Johnson‘s introduction to Second Life – a rare combination of a medium and a message: voices from the latest SL Community Conference held last August in SF, enriched with Johnson’s narration and musical intermezzos – all packed into lovely 9 minutes’ podcast.

In this unique occasion, the medium was indeed a massage.

In the conversations that are managing the informational markets of which we’re all part of, companies, bloggers and podcasters are all fighting for attention. Consequently, anyone who wishes to participate in these conversations, must understand and adopt marketing techniques. Marketing is no longer the luxury (or rather the concern) of large corporations, but a craft that anyone has to master, just like the rhetoric of old times.

This is to say that Michael Johnson’s This American (Second) Life is one of the finest marketing examples that I have encountered in a long time.

Second Life Community Conference

Michael Johnson

podcastIcon.gif This American (Second) Life: Community Conference in San Francisco, 08:56 min, Aug 24th, 2006

Original Podlink: This American (Second) Life: Community Conference in San Francisco

technorati1.jpg Technorati Second Life, Technorati the Podlink


Unconferences, Unpeople and Unplaces

July 11, 2006


The concluding session of BloggerCon IV dealt with logistics issues: where will the next BloggerCon take place? Could it run simultaneously in different geographical locations, so as to make it more accessible (time & money) to people from all around the world? Could it be video streamed in real-time to campuses and universities so students (i.e. future bloggers) would be able to present their ideas about blogging? … and so forth.

It was interesting to follow this discussion, waiting in vain for someone to propose what I thought to be evident, i.e. the option of running future events inside a virtual world, such as the NMC campus in Second Life.


These kind of unplaces provide, already today, a perfect setup for unpeople (aka avatars) to participate in unconferences.

Moreover, if we get along with a virtual representation of food and drinks, then all Dave Winer’s preconditions for a pleasant uncoference, as included hereafter, are satisfied.

Scripting News 5/22/2006: Dave Winer’s conditions for a successful unconference:

What won’t change. It’s free of charge. Lunches and dinners are at local restaurants, and there are lots of them in the neighborhood. We will organize Food For Thought dinners on Friday night. There will be lots of room for schmoozing outside the studio at all times, and this will be open to everyone and anyone… Totally non-commercial, leave your business models at home.


podcastIcon1.gif BloggerCon IV Concluding Session, June 24th, 2006

Original Podlink: BloggerCon: Dave talks about exiting the blogosphere

technorati1.jpg Technorati BloggerCon, Technorati the Podlink

Economy and the Formation of Virtual Societies

July 10, 2006


Philip K. Dick explained once how he became a passionate writer of a genre perceived as “not serious”:

“I became interested in writing stf [scientifiction] when I saw it emerge from the ray gun stage into studies of man in various types and complexities of society”, Introducing the Author (1953).

Online multi-players games (MMORPGs) and Virtual Worlds (Metaverses), such as Second Life, bear great resemblance to the remote galactic colonies depicted by many sci-fi dreamers. And just like early stage sci-fi, MMORPGs needed a certain setup time to overcome the ray gun stage and become what they are today – a viable alternative to our existing world.

Philip Rosedale Linden, CEO, Second Life: “I’m not building a game; I’m building a new country.” (ref.2)

One prominent trait of any society/country is the existence of economic processes and regulations. Edward Castronova describes in a fascinating lecture the developing economies inside those virtual worlds and their diffusion into our current world (through eBay for instance).

As these virtual worlds are young, most of the economic structure is created in a trial-and-error fashion. Many interesting details about these trials in emerging economies can be found in the Wikipedia article dedicated to Second Life under the “Economy” section, as well as in the articles mentioned in the References hereafter.


podcastIcon1.gif Edward Castronova Gold From Thin Air: The Economy of Virtual Worlds 00:27:07, 12.4 mb, Oct 31st, 2005

Original Podlink: The Economy of Virtual Worlds


Virtual World, Real Money, BusinessWeek

Fun in Following the Money, Wired News

Terra Nova, A weblog about virtual worlds

technorati1.jpg Technorati Metaverse, Technorati the Podlink