Archive for the ‘SecondLife’ Category

Lovely 9: An Introduction to Second Life

September 12, 2006

I loved Michael Johnson‘s introduction to Second Life – a rare combination of a medium and a message: voices from the latest SL Community Conference held last August in SF, enriched with Johnson’s narration and musical intermezzos – all packed into lovely 9 minutes’ podcast.

In this unique occasion, the medium was indeed a massage.

In the conversations that are managing the informational markets of which we’re all part of, companies, bloggers and podcasters are all fighting for attention. Consequently, anyone who wishes to participate in these conversations, must understand and adopt marketing techniques. Marketing is no longer the luxury (or rather the concern) of large corporations, but a craft that anyone has to master, just like the rhetoric of old times.

This is to say that Michael Johnson’s This American (Second) Life is one of the finest marketing examples that I have encountered in a long time.

Second Life Community Conference

Michael Johnson

podcastIcon.gif This American (Second) Life: Community Conference in San Francisco, 08:56 min, Aug 24th, 2006

Original Podlink: This American (Second) Life: Community Conference in San Francisco

technorati1.jpg Technorati Second Life, Technorati the Podlink


Unconferences, Unpeople and Unplaces

July 11, 2006


The concluding session of BloggerCon IV dealt with logistics issues: where will the next BloggerCon take place? Could it run simultaneously in different geographical locations, so as to make it more accessible (time & money) to people from all around the world? Could it be video streamed in real-time to campuses and universities so students (i.e. future bloggers) would be able to present their ideas about blogging? … and so forth.

It was interesting to follow this discussion, waiting in vain for someone to propose what I thought to be evident, i.e. the option of running future events inside a virtual world, such as the NMC campus in Second Life.


These kind of unplaces provide, already today, a perfect setup for unpeople (aka avatars) to participate in unconferences.

Moreover, if we get along with a virtual representation of food and drinks, then all Dave Winer’s preconditions for a pleasant uncoference, as included hereafter, are satisfied.

Scripting News 5/22/2006: Dave Winer’s conditions for a successful unconference:

What won’t change. It’s free of charge. Lunches and dinners are at local restaurants, and there are lots of them in the neighborhood. We will organize Food For Thought dinners on Friday night. There will be lots of room for schmoozing outside the studio at all times, and this will be open to everyone and anyone… Totally non-commercial, leave your business models at home.


podcastIcon1.gif BloggerCon IV Concluding Session, June 24th, 2006

Original Podlink: BloggerCon: Dave talks about exiting the blogosphere

technorati1.jpg Technorati BloggerCon, Technorati the Podlink